Little Baby Bum: how a UK couple built the world’s fifth-biggest YouTube channel
The Guardian | Tech | Stuart Dredge | Thursday 19 March 2015
The rise and rise of an animated nursery rhymes channel whose most popular video has been watched more times than Frozen’s Let It Go
“The other day, I got an alert saying our Wheels on the Bus compilation was 63rd on YouTube’s all-time chart. I had a look, and number 64 was the theme tune from Frozen.”
Derek Holder, who runs the Little Baby Bum YouTube channel with wife Cannis, sounds both amused and baffled as he tells the Guardian about its startling growth. But he’s absolutely right.
Disney’s official video for Let It Go has been watched more than 430m times on YouTube since its release in December 2013, but Wheels On The Bus trumps it with nearly 440m views since its release in August 2014.
