27 May, 2015

Mums scramble for London nursery places when they are just 12 weeks pregnant

Experts said the new obsession with getting into the “best” nurseries is caused by pressure on primary school places filtering down into the nursery sector. Parents believe they must choose the correct nursery for their child to have a chance of getting into the most prestigious schools.

It has left anxious parents increasingly turning to £300-an-hour “nursery consultants” in the belief that choosing the right nursery is the key to their child’s future educational prospects.