Sport delivers when we need a powerful mechanism to bring about social change
The Independent | KEVIN GARSIDE | Monday 30 March 2015
Abstract : Tomorrow Street Games launches the second phase of a scheme entitled Club1, aimed at persuading the young and the reticent, particularly women, to step out of their particular social circumstance to participate in a gym session, running, swimming or some other “solo” pursuit. This is the most basic level of engagement that does not require the expertise associated with team sports. It’s the starting point of an active life.
The Club1 initiative represents the final slice of the £20m pledged to Street Games by Sport England almost five years ago. If you think that is a chunk of dough, and it is, estimates suggest the cost to the nation of inactive youth is a cool £54bn over a life cycle. You do the maths.