11 May, 2015

A more relaxed view towards food advertising

Marketing Week | Thomas Hobbs  | 8 May 2015

Abstract: The Tory manifesto was light on anti-advertising rhetoric, suggesting the party would continue with its fairly relaxed approach towards food and drink ad regulation.

In its manifesto, the party said it would “reduce childhood obesity and continue to promote clear food information,” suggesting a continuation of clearer labelling initiatives rather than any radical changes. 

This was in stark comparison to the Liberal Democrats – which has taken a pummelling at the polling stations – and its manifesto promise to push for pre–watershed bans on junk food ads. In the past, Labour and SNP haven’t ruled out hard legalisation towards the advertising industry in the fight to combat obesity either.

Last month, the Advertising Association warned of the consequences of a coalition government and potential regulation towards food advertising, warning it would create losses of up to £250m annually.

But with no coalition this time around and Labour underperforming, those concerns are diminishing.