2 May, 2015

Four of the top five YouTube channels are for kids

The Guardian | Tech | YouTube | Stuart Dredge | 1 May 2015

Google’s video service has become a global children’s TV staple thanks to channels like Funtoys Collector and Little Baby Bum

Four of the five most popular YouTube channels in March are aimed at children, and they racked up nearly 1.5bn video views between them that month.

The latest chart from online video analytics firm OpenSlate and industry site Tubefilter shows that US-based toy unboxing channel Funtoys Collector was the biggest YouTube channel by some distance in March, with 477.5m views.

It was joined in the top five by second-placed Little Baby Bum, the British nursery rhymes channel, with 385.1m views that month. Two Russian cartoon channels, Masha and the Bear and Get Movies, ranked fourth and fifth with 323.1m and 311.2m views respectively.

Only musician Taylor Swift prevented a kids’ clean sweep of the top five with her channel’s 355.5m views in March, although if her views tail off in the near future, sixth-placed channel The Diamond Minecart, with its child-friendly Minecraft videos, could swoop in: it had just under 298m views last month.

The rise of children’s channels on YouTube has been rapid, yet also under the radar of the traditional television industry – at least until the recent launch of the YouTube Kids app