Health campaigners angry as review fails to stop online junk food ads targeting children

A year-long review commissioned by the Committee of Advertising Practice (CAP), which is responsible for setting the rules governing the industry, concluded there was not enough evidence to suggest online food and drink marketing had an effect on children.

The decision leaves advertisers free to target children with controversial “stealth” marketing techniques such as “advergames” – addictive, heavily branded, free online games which often promote products high in saturated fat, salt and sugar. Article