7 Feb, 2015

YouTube for kids edges closer as Google buys apps firm Launchpad Toys

The Guardian | Children’s Tech | Stuart Dredge | 5 Feb 2015

Children’s app developer’s TeleStory helps kids make their own TV shows to share online, and could fuel rumoured standalone video service.

Google has bought children’s apps developer Launchpad Toys for an undisclosed amount, in a deal that may well be related to its plans to launch a new version of YouTube aimed at kids.

The San Francisco-based developer, which made the Toontastic series of apps, announced the acquisition on its website.

“We’re proud to announce that our little toy company is pairing up with a great big team of tinkerers to empower GAJILLIONS of playful storytellers around the world,” explained Launchpad Toys.

“Launchpad Toys is joining Google to create even more amazing creativity tools for kids. Today, we’ve made our digital toys and tools free to creative kids everywhere. Tomorrow… well, we can’t wait to share.”

Toontastic is the umbrella brand for a series of creative storytelling apps for children, which so far have only been released for iOS devices, rather than those running Google’s Android software.