Hopster goes global with its app for children’s TV and learning games
The Guardian | Stuart Dredge | 13 April 2015
British children’s TV startup Hopster is expanding globally, launching its video-on-demand app in more than 100 countries at the end of April.
The app, which has been installed more than 265,000 times since its launch in the UK in late 2013, is a Netflix-style subscription service, with parents paying £3.99 a month for its catalogue of shows and learning games.
Abstract: “What they did was announce a sensible set of parental controls and a slightly different UX [user experience] wrapper, and that made sense. But when you do a word cloud of how people describe Hopster, the key words are ‘easy’, ‘educational’ and ‘entertainment’. I don’t think YouTube Kids is terribly easy, and I don’t think it’s terribly educational.”
