18 Sep, 2015

How companies are using LEGOs to unlock talent employees didn’t know they had

Quartz | Jenn Choi | 17 September  2015

This summer, Cambridge University announced a search for a “LEGO Professor of Play, Education, and Learning.” With the support of £4 million ($6.1 million) from the LEGO Foundation, the new professor would lead an entire research department dedicated to examining play.

This is an endeavor that Robert Rasmussen knows all about.

Abstract: In the late ‘90s, he was asked by then-LEGO Group CEO, Kjeld Kirk Kristiansen, to explore how LEGO bricks could help a company improve its strategic planning, communication, and creative thinking. Rasmussen, a former math teacher and school principal, was already part of the LEGO family, leading product development for LEGO’s education division, which focused solely on children. What started as a project to be completed in his spare time became a defining career shift for Rasmussen, who is known as the architect of the LEGO Serious Play (LSP) methodology.