7 Mar, 2016

PHE launches One You

Public Health England | 7 March 20

Living healthily in midlife can double your chances of being healthy at 70 and beyond.


  • around 40% of all deaths in England are related to behaviour
  • the NHS spends more than £11bn a year on treating illnesses caused by the effects of diet, inactivity, smoking and drinking alcohol
  • Public Health England launches ‘One You’, the first ever nationwide campaign to address preventable disease in adults

Today marks the launch of ‘One You’, a ground-breaking new campaign to help adults across the country avoid future diseases caused by modern day life.

Everyday habits and behaviours, such as eating too much unhealthy food, drinking more than is recommended, continuing to smoke and not being active enough, are responsible for around 40% of all deaths in England, and cost the NHS more than £11 billion a year.

‘One You’ aims to encourage adults, particular those in middle age, to take control of their health to enjoy significant benefits now, and in later life.

For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. The scale of the campaign is unprecendented and includes new public and commercial partnerships with Asda, Slimming World, BBC Get Inspired and the Ministry of Defence.

This will see One You in every community, on every high street, in local health services, on websites and in social media. We want everyone across the country to know that it is never too late to get your health back on track.

From 7 March people will be able to take the ‘How Are You’ online quiz and find more information by searching ‘One You’ online.