Project Wild Thing Reconnecting kids with nature
Project Wild Thing is a film led movement to get more kids (and their folks!) outside and reconnecting with nature. The film is an ambitious, feature-length documentary that takes a funny and revealing look at a complex issue, the increasingly disparate connection between children and nature.
And Project Wild Thing is much more than a film, this is a growing movement of organisations and individuals who care deeply about the need for nature connected, free-range, roaming and outdoor playing kids in the 21st century. Hundreds of people have already committed huge amounts of time, energy, resources and money to help get the project where it is today. Which is really just the beginning.
The journey started in late 2010 with film-makers Green Lions exploring a film approach to an emerging issue coined ‘nature deficit disorder’ in kids. A collaboration formed with the National Trust who were also looking at the issue and through the Britdoc Foundation support for the development of the film and movement has gathered along the way from RSPB, Play England, Play Scotland, Play Wales, NHS Sustainable Development Unit, TFT, Woodland Trusts, AMV BBDO and Arla foods.